Retail Packaging Design: Clamshell for LED Fairy Berries
Fairy Berries are an LED event-lighting product designed to add ambient color and atmosphere to tabletop décor. The original retail packaging relied on a simple cardboard box—easy to crush, easy to steal from, and poorly suited for peg-hook retail environments.
The new packaging replaces a crush-prone box with a rigid, theft-resistant clamshell that elevates both perceived value and retail performance.
